Harness innovative SEO strategies to boost your brand's visibility and fuel online revenue growth.
The first page of Google's search results is where it counts. Elevate your brand's presence with our organic SEO strategies, ensuring you reach your target audience effectively and completely.
Let's Catch UpSEO is an evolving process that enhances your online business over time. Our expertise helps you continuously set and reach new online marketing goals, driving sustained growth.
Let's Catch UpMaximise your returns by making data-driven decisions. Enhance your website, products, and services organically to ensure your investments yield the best results and sustained growth.
Let's Catch UpOrganic Search Results drive most of the traffic to your website, so your website
needs to be optimised search engines to not loose potential traffic. An optimised website is easy for
the search engine to understand and index. It also improves user experience which, in turn, increases
engagement.
SEO is a cost-effective way to drive traffic to your website and can help in
attracting more traffic and leads that help in increasing sales and revenue.
There is still a
long list of benefits that SEO provides to your business. Let’s have a look at them.
Organic Search Traffic consists of the audience who find your website through a search engine. Optimising your website may result in a higher ranking on the SERP.
Spending on SEO isn’t a marketing cost; it is an actual business investment. Once a website is optimised and ranks, it continues to attract traffic without any extra costs.
A first-page ranking on a SERP develops a feeling of trust in your audience. The more you appear in the Search Results, the more credibility and brand recognition you gain.
When a visitor has a bad website experience and leaves the website within seconds, the bounce rate makes the search engine rank the website lower. Optimisation gives a positive UX.
An optimised website affects the impression of a business. If a user doesn’t like the website, chances are that they do not trust the business and are less likely to buy from them.
Each industry is competitive, you don't want to lag behind your competitors in SERP. Good SEO helps you with the keywords that your website is missing but your competitor is not.
While it takes time for SEO results to show up, it gives consistent and long-lasting results in comparison to paid searches. SEO is an investment with remarkable long-term results.
SEO results are easy to measure. You can measure almost anything with proper analysis. You can check keyword rankings and traffic to measure the success of SEO strategy.
At Makes360, follow a very intricate and professional workflow to help drive the maximum impetus to your online presence effectively with search engine optimisation. The process comprises several different organic growth initiatives to improve rankings.
Months 1-2: Setup, commencement, on-page and off-page optimisation
Months 3–4: Develop any technical improvements to SEO and work on ensuring content supports SEO development.
Months 5–6: The links have a semblance of force by now, and the local SEO strategies should have.
Months 7-8: More continuation of monitoring, reporting, and optimisation has resulted in the traffic going up.
SEO is not just about adding keywords in the content, it's far more then that. Lets have a look at the pros and cons of SEO.
On-page SEO focuses on optimising individual web pages to make them more search engine
friendly for targeted keywords and audiences, this optimisation will then eventually results in improved ranking on SERP
(Search Engine Results Page).
It involves making your website easy to find and
navigate, enhancing its visibility and user experience.
Off-page SEO encompasses a range of strategies aimed at improving a website’s search engine
rankings through actions taken outside the site. It includes building high-quality backlinks,
using social media for promotion and using influencer outreach.
These methods
collectively enhance a website's authority on search engines.
Technical SEO is aimed at optimising a website’s technical aspects to enhance its visibility
and ranking. Businesses can ensure that their website aligns with search engine algorithm
requirements and drive results such as improved ranking, increased traffic and high ROI.
These are ensured by focusing on website architecture, responsiveness on mobile, page
loading speed, etc.
We understand your challenges.
Business building is hard especially when you are trying to
understand how to achieve online visibility, competing for top rankings on search engines, and driving
organic traffic to your website.
One of your biggest concerns might be that depending only on
outdated SEO tricks won't take your business to the next level, and you’re unsure how to achieve
sustainable growth in the digital space.
You’ve tried various SEO strategies and listened to
countless experts, yet real results seem slippery.
But that’s about to change.
Just imagine having a strategic way of converting those website
visitors and search engine users into loyal customers.
Each business has different target customer demographics and challenges across industries. Success
actually deals with the understanding of your prospects and targeting them with data-driven, appropriate
SEO strategies.
At Makes360, we need you to be more than survive.
We believe this is much
better utilised in securing more leads, a strong online presence, driving constant traffic, and creating
long-term visibility while growing your business.
It all starts with taking action. Transform your
business and your life
today.
Regards
Makes360
Our first interaction with the client is focused on understanding what they expect from the
project and from us. We have years of experience in this field, and we understand that every
business is unique with its own set of requirements.
Our approach is to understand and analyse your goals and requirements before we move further
with
strategy creation. To begin with this, we initialise with deep research on your company. This
helps us in the execution of your optimisation campaign.
Our team conducts a thorough website audit that helps in identification of any issues on
the
website and give opportunities for improvement. This audit covers technical aspects like
site
speed, mobile friendliness, crawlability, indexability and makes sure that your website
meets
the search engine criteria.
An on-page audit is done to evaluate elements such as meta tags, headers, content quality,
keyword usage, etc. We also focus on off-page factors such as your backlink profile and
online
reputation.
This process involves identifying relevant and high-performance keywords that your potential
customers use to find your products or services. This is done by analysing search volume,
competition, etc factors that help in selecting the keywords that drive better quality and
quantity of traffic to your website.
We focus on finding long-term keywords and strategically map them to specific places in
perfect content to keyword ratio. Using the right keywords can help in improving the
visibility and search engine rankings of your website.
Optimising the technical aspects of your website is as important as wearing sunscreen on
your
way out. Both are crucial elements in the battlefield. We focus on enhancing site speed by
optimising images, browser caching, and minimising scripts.
We make sure that your website is fully responsive and mobile friendly so that users have a
seamless mobile experience. Other factors such as submitting an XML sitemap to search engine
are also handled. This helps in better crawling and indexing of your website which
ultimately
leads to better ranking.
In this step, we focus on improving individual webpages to make them more user centric and
search engine friendly. We optimise title tags and meta description using targeted keywords
that helps in enhancing the visibility of your website in search results.
We also focus on structuring your content and ensuring that it is high-quality, relevant,
and
optimised for target keywords. We work on all on-page optimisation and make your website
more
attractive to search engines and provide a better experience for users, leading to higher
SERP
rankings and engagement.
The main step of our procedure is to develop a co tent strategy that aligns with your SEO
goals and addresses your target audience’s needs. Our team creates high-quality,
informative
and highly engaging content that includes various forms such as blog posts, articles,
infographics and videos.
We regularly update and refresh existing content as it helps in keeping it relevant and
optimised for recent SEO trends. We ensure strategic keyword placement in your content,
headings, metadata. This helps in maximising the visibility of your website on search
engines.
Our priority is to create high-quality backlinks to enhance your website’s authority and
trustworthiness. We have a specialization in link building, and we use tailor made strategies
that
suit your business needs. Promoting your content on social media platforms increases visibility
and attracts natural backlinks.
By acquiring a diverse backlink profile, we improve your site’s credibility and rankings on SERP
(Search Engine Results Page). We strictly adhere to ethical link-building practices that ensure
long-term success and protect your site from potential threats.
Local SEO optimisation is another crucial step to improve your site’s visibility in local
search results. We focus on optimising your online business profile to enhance local search
visibility.
We encourage satisfied customers to leave positive reviews on Google and other platforms, that
in turn, help in enhancing your local SEO efforts. By focusing on this aspect of SEO, we
attract
more local customers and strengthen your local presence. It also helps in driving more
targeted
traffic to your website.
Our sole emphasis is not only on improvement but also to track the progress and check whether it
aligns with your goals or not. Regular monitoring and reporting are crucial parts of the process. It
helps us in analysing whether the strategy is working or requires alteration. This also helps you in
measuring the success of the campaign.
We provide detailed reports on key metrics. This helps us to understand the areas of improvement.
Continuous monitoring allows us to adjust strategies based on data-driven insights and analysis.
Schedule Your Free Consultation Today!
Get a personalised one-on-one consultation to help you address your ranking issues. Talk to our experts and find tailored solutions for your needs.
Tools have always been the right hand in SEO, it's the best way to track down the SEO results. Let's have a look at the SEO tools support system that we have.
Email marketing at Makes360 caters to the needs of 33+ industries using the expertise of our experienced team. Our strategies are well-tailored for every business, ensuring maximum engagement and growth.
Explore answers to frequently asked questions below. If you need additional help, don't hesitate to Contact Us.
Search Engine Optimisation is the process whereby a website is optimised in order to appear at the very top of search engine results so that people come across it. It requires structural, content, and technical improvement work in order to increase organic traffic from search engines like Google. It happens to optimise relevance and authority on a website with keyword optimisation, quality content, backlinks, and technical enhancements. Based on this, search engines are implementing algorithms that provide a rank for sites, whereby useful websites that provide user-friendly experience exposures are accorded higher positions in the search engine result page.
SEO strategies improve the positioning of the website. Much more goes into an attractive web design than it seems. An appealing website design is essential for visitors with regards to optimum font size, colour harmony, pleasing design, and easy navigation. Moreover, it must be responsive to both computers and smartphones; it also needs to be easily managed and intuitive. Loading time is essential to being fast, as nobody likes to wait. Of course, content should be original, relevant, and of high quality. These are some of the things you can apply right now. If you still see that your website is not rising, then send us an email, as we will be very willing to see how we can help you.
Now, the keywords mean business services, products, or anything that you can deal in. These keywords have to appear in the website content; otherwise, it's going to be pretty difficult for search engines to rank your website. While the keywords are significant, it is necessary that they integrate into all the web pages and the content, not over-stuff them.
Backlinks are hyperlinks that link from one webpage to another and are, therefore—taken one step at a time—called one website's backlinks by the other. Link building is an SEO strategy based on relationships with third parties that are directed to our website, blog, store, etc. This way, traffic will increase, and we will be able to position our page better in search engines. Also known as getting links, it's all about the process of getting other websites to put a link to your website in position.
There are a number of different factors that are going to determine how quickly or slowly you see those results. Here is a list, though not exhaustive, that includes these items: How much content do you write? The quality of the contents. How content is received and shared by the public. Whether you have a large website or a small one, with strong or weak domain authority, For the big sites, one could expect results within a few days, assuming the regular crawling behaviour of search engines. On smaller sites, it will go slower because they are crawled less often. You should at least wait a week before thinking of further SEO development; better yet, if you can, give it a month—or a little bit longer if you're new to SEO.
Domain with or without keyword: This, again, has pros and cons. A few years ago, having a domain with keywords was used to help in rankings. These days, with your brand building at its peak, your digital marketing will also yield results through the melodic chanting of your domain name. It needs to be short, easy to remember, and not overloaded with keywords. At worst, you can put at most 1 keyword in the domain if your brand name domain is not available. In all other cases, the better option is having a unique domain. Now, it is more relevant to have the company name included on the domain since one does not just sell a product but also the experience associated with its brand name. Plus, it creates an entire business culture around it in which the potential client feels identified.
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