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Explore the Best Email Marketing Practices with

The Top Email Marketing Agency in India


92 Percent of Internet Users Have at Least One Email Account
72 Percent of Email Users Check Their Inboxes More Than Six Times a Day
87% of Brands Said That Email Marketing Contributes to Their Business’ Success

Makes360 Email marketing Services



What Exactly is Email Marketing and How Can It Transform Your Business?


Email marketing is a powerful type of digital campaign where businesses send targeted emails to a specific list of recipients. This strategy is used for various purposes, including promoting products, building relationships with customers, engaging them, and driving sales.

By leveraging the direct communication channel of email, businesses can reach their target audience right in their electronic mail inboxes, making it a highly effective and personal way to connect with potential and existing customers. By delivering tailored content and offers, businesses can effectively capture attention, build trust, and encourage action from their audience.

In essence, email marketing is not just about sending messages; it's about creating meaningful connections that can transform your business by boosting engagement, increasing sales, and fostering long-term customer loyalty.



Let Makes360's Results Do the Talking!


The proof is in the pudding. Makes360 has been in the business for 6+ years and has constant 5 star reviews from clients. With a 99% success rate, Makes360 brings the best results every time.

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Why Email Marketing is Essential


Harnessing the Power of 4 Billion Daily Users


There are 4 billion daily email users and more than 347 billion emails are sent and received each day. Have you thought about using it in your marketing strategy?

Don’t miss out on the opportunity to connect your brand with the right customers at the right time and drive your sales. Partner with Makes360 for goal-driven email marketing services, and let us craft an email campaign that perfectly aligns with your business objectives.

Makes360 is that one company that will make sure you tap into the full potential of email marketing, elevating your business to an all-new level. At Makes360, we have tailored email programmes to drive real results and foster meaningful relationships with prospects.

Makes360 Team

The Role of Email Marketing in Digital Marketing Strategy

Any digital marketing plan would be incomplete without email marketing, since it is a direct way of being personal in reaching target audiences. Next comes the reason why one cannot really do without email marketing:

Email Marketing Services
  • Audience Relationship Building and Engagement

    Emails provide ventures with a channel to reach out to their targets one after the other. Segmentation allows focused content and offers that produce leads and long-term relationships. Ongoing email engagement creates repeat business and brand loyalty.

  • Drive Traffic and Conversion

    Email campaigns will comparatively increase the level of traffic to a business website or landing page. The recipients get inspired to visit websites with promotional mail, product updates, and informative content that results in potential conversions.

  • Integration with Other Channels

    It also fits in with other channels in digital marketing, such as social media and content marketing, not forgetting search engine optimization. This will foster the running of perfectly coordinated campaigns for better reach and efficiency.

  • Data-Driven Insight and Optimisation

    Email marketing tools can potentially create rich data on open rates, click-through rates, and several conversion metrics. This insight provides businesses with a way to tune their strategy and further optimise campaigns through high engagement and results.

  • Cost-effectiveness and ROI

    One of the major reasons that email marketing is pretty effective is that it usually comes cheap with a very high ROI. What really makes it so invaluable and a must in most marketing budgets is its low cost of sending mail to thousands of target audiences with measurable results.

  • Customer Feedback and Insights

    Most of the email campaigns allow the customer to respond through various kinds of surveys and polls. Such kinds of surveys and polls do help a business understand the preferences and needs of their customers in order to make imperative decisions related to product development, marketing campaigns, and others.

  • Long-Term Relationship Building

    Email marketing can be useful in maintaining a personalised one-to-one relationship with your customers. Targeted offers and content—stylized messages directly in customers' inboxes—which dovetail with the mindset at play when using your product are powerful ways businesses will stay top of mind with customers, building trust over time.

  • Targeted Engagement

    This can help with demographic, behavior, and preference targeting in email marketing. The message will, therefore, be relevant to them, hence creating a lot of interest and increasing the rate of conversion.

  • Driving Website Traffic and Sales

    An email campaign can be really successful in terms of driving a lot of traffic to a website. It may be for pitching new products or services, or it can simply generate sales. Give them compelling offers or remind them of something in order to encourage them to act.

  • Measurable Insight

    Due to its high analytical capabilities, email marketing is full of actionable insights. Open rates, click-through rates, conversion rates—almost everything is tracked easily and used for making adjustments and fine-tuning future campaigns.

  • Integrative Ability and Responsiveness

    Email marketing campaigns can easily be integrated into other digital marketing tools such as social media, content marketing, and search engine optimization. It is easy to integrate, therefore making a campaign more full-circle in potency because of its enhanced reach and effectiveness.

  • Competitive Advantage

    Effective email marketing should not be without the most powerful tool in the modern marketplace. Relevant and timely content will mean something to needs and interests, furthering the audiences towards that information or brand, really hitting the holy grail of valuable and engaging content—apart from the rest.

  • Brand Awareness and Authority Building

    Helping them reach out on a regular basis through informative emails aids in nurturing brand awareness and authority-building in the concerned industry. A business can presume that thought leadership content, educational material, and updates will appear before their target audience as industry leaders.


OFFICIAL PARTNER OF



Services provided by Makes360 in email marketing

Personalised Strategies

  • Understand the mission and goals of a specific business and target demographics.
  • Create email messages tailored to the audience of the target segment to communicate effectively and make messages impactful.

Data-driven Insights

  • Evaluate campaign results efficiently to adjust and improve performance.
  • Focus on engaging and converting the target audience through strategic adjustments.

Creative Excellence

  • Design compelling subject lines and visually appealing emails.
  • Emphasise the look and feel of materials to attract attention and enhance outcomes.

Automate and Optimise

  • Utilise automated messages for Welcome series, Cart abandonment, and Follow-ups.
  • Efficiently move leads through the funnel to convert them into loyal customers while optimising resources.

Continuous Optimisation

  • Conduct strict A/B testing and analyse campaigns to implement effective changes.
  • Maintain leadership in email marketing through continuous improvement.

Audience Segmentation

  • Segment audiences based on demographic, behavioral, and psychographic factors.
  • Tailor campaigns effectively to maximise relevance and engagement.

Personalisation

  • Personalise emails with recipient's name and preferences.
  • Utilise recipient data for dynamic content and behavioral messaging.

Designing and Layout

  • Create mobile-friendly designs with clear images, graphics, and relevant links.
  • Enhance user experience and drive engagement through effective design.

Quality of Content

  • Deliver valuable and actionable content.
  • Optimise subject lines and messaging to maximise open rates.

Timing and Frequency

  • Optimise email timing and frequency based on audience behavior.
  • Maintain a balanced communication approach to avoid audience fatigue.

Analytics and Tracking

  • Track email metrics such as open rates, click-through rates (CTR), and conversions.
  • Refine strategies based on data insights to maximise effectiveness.

Compliance and Deliverability

  • Ensure compliance with email regulations (e.g., CAN-SPAM Act).
  • Maintain list hygiene and implement proper email authentication for improved deliverability.

A/B Testing

  • Conduct A/B tests on subject lines, content, and timing.
  • Optimise email campaigns to achieve better engagement and conversion rates.

Integrating with Other Channels

  • Integrate email campaigns with social media and CRM systems.
  • Optimise data management and enhance overall marketing strategy.
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Our Email Marketing Services

Audience Research

It is structured research into the demographics, behaviours, and preferences of subscribers in email marketing to create relevant content and campaigns.

It was this type of analysis that afforded the marketers an opportunity to conduct finer segmentation of the audience and then deliver a more personalised message to optimise engagements. Using subscriber interaction and interest data from the past, one can make relevance within email campaigns razor-sharp for opening and click-through rates in building more meaningful customer relationships and campaigns.

Split testing strategies

Email marketing split testing methods test variants of things like subject lines, email content and exact times sent, and designs to see which of them give the best performance metrics in terms of open rates, click-through rates, and conversion. Systematic changes along these variables across different segments of subscribers can help in actually wringing out the best possible results from an email campaign and achieving better engagement levels.

Review strategies and make necessary changes based on data-driven insights to work toward better overall campaign effectiveness and ROI.

Enhancement of email

Enhancement of email in marketing incorporates the refining of each area of email campaigns to drive more effectiveness and engagement. This ensures relevance of content through segmentation of audiences and personalization; it automates messages for better timing and targeting, so that they are more responsive and have better access on any device.

Continual metric measurement allows for further data-driven adjustments. Enhanced email strategies empower marketers to enhance open rates, click-through rates, and conversions to drive customer relationships and overall campaign success.

BEGIN YOUR EMAIL MARKETING PLANNING TODAY

Dear Business Owner


We understand your challenges.

Growing a business is hard work, especially when you're juggling marketing, sales, operations, HR, and everything else on your plate.

One of your biggest concerns might be that relying solely on referrals won't take your business to the next level, and you’re unsure where your next leads will come from.

You’ve tried various marketing strategies and listened to countless experts, yet real solutions seem difficult to catch.

But that’s about to change.

Imagine having a clear strategy to convert visitors and strangers into loyal customers.

Every business is unique, with distinct customer demographics. To succeed, you need to understand your prospects and target them through the right channels.

At Makes360, we want you to not just survive but thrive.

We believe your time is best spent on securing more investors, closing more deals, forming new partnerships, and setting a long-term vision for your business—all while enjoying the life you deserve.

It all starts with taking action. Transform your business and your life today.

Regards

Makes360


Makes360’s Proven Approach to Email Marketing Success

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Are You Ready to Transform Your Email Marketing Strategy? Drive Engagement and Growth with Makes360's Expert Email Marketing Services.




Makes360’s Partner Technologies & Frameworks for Email Marketing Services

Languages

Languages from HTML, CSS, JS, PHP, Java to Ruby

Tools

Every Tool from AWeber, ConvertKit, Mailchimp to Zoho Campaigns

Frameworks

Frameworks includes Laravel, Foundation, .NET, Dajango




Why Choose Makes360 for Email Marketing

Unparalleled Reach and Engagement

Our email marketing strategies get your messages to the right people at the right time. Advanced segmentation and best practice hygiene get your messages personal and boost open rates and clicks.

Building Long-Term Customer Relationships

We help you build long-term relationships with your customers through advanced personalisation. Every email is an opportunity to deliver value and get repeat business, making your brand a household name with your audience.

Industry Expertise and Innovation

We have been in the game for many years and are always looking for new ideas, making sure that your email campaigns yield positive results. We are one step ahead in adopting new and efficient methods.

High ROI and Conversion

We use data-driven insights to optimise campaign performance for measurable results. Our continuous optimisation gets you higher ROI and conversion rates, every campaign is a winner.

Bespoke Solutions

We create solutions for your business goals. By tailoring campaigns to your audience we get meaningful engagement and long-term relationships that drive growth.

Creative Genius

Our creative team can write compelling copy, design stunning graphics and create email templates that get noticed in crowded inboxes. Your emails will stand out and reflect your brand voice and message for maximum impact.

Data Driven Optimisation

With deep analytics and insights we continually optimise your campaigns for best performance. We measure open rates and click-through rates and refine our approach to get more engagement and conversions.

Let’s create big stories together


Industries We Serve

Email marketing at Makes360 caters to the needs of 33+ industries using the expertise of our experienced team. Our strategies are well-tailored for every business, ensuring maximum engagement and growth.

Political Campaigns
Education Sector
Business & Start-up
NEWS & Media
Hotel/Restaurant
Healthcare & Medicine
NGO and Nonprofit
Blog & Portfolio
Shop & Mall
E-commerce & Retail

Frequently Asked Questions

At Makes360, we offer comprehensive support throughout your email marketing journey. From initial consultation and strategy development to campaign creation, deployment, and performance analysis, our team is dedicated to helping you achieve your marketing goals and maximise your ROI.

Compliance with regulations such as CAN-SPAM and GDPR is crucial. This includes obtaining explicit consent from recipients, providing clear unsubscribe options, and ensuring data privacy and security. Makes360 follows these best practices to protect your brand and maintain trust with your audience.

We use a range of metrics to measure the success of email marketing campaigns, including open rates, click-through rates, conversion rates, and return on investment (ROI). We also track subscriber engagement and behaviour to continuously optimise our strategies.

FAQ