Is small business needs website or digital representation of business in India?

The simple one word answer is YES.



Having website with your business in India. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages.
Whether your business is small, large or in-between, well-established or brand-new.

People use the web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your web site - and if you don't have a web site... well, you get the picture.

Your business web page delivers that picture to your customers and prospects, and does it 24/7/365.

Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.

But if, like most businesses, your products and services aren't intended for Internet sales, you still need a web page of your own. And you can get one quickly and economically.

Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age.

If your business is not on the Internet, then your business will be out of business. - Bill Gates

Why a business needs a website or digital representation?

REASON #1:  30 percent of consumers won’t consider a business without a website.

Your website is your number one marketing asset because we live in a digital age. Indians spend on average 17 hours online per week and are on their mobile devices for up to three hours per day.
By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.


REASON #2: People are searching for you online.

93% of consumers go online to find a local business. you need an online marketing company and you need a website.

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization.

97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.


REASON #3: The majority of consumers use websites to find and engage with businesses.

Yup. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers.

Combine that with the fact that 93 percent of online experiences begin with a search engine. you do the math. Another compelling reason your business needs a website? Research by Yellow Pages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.


REASON #4: 75 percent of consumers admit to making judgments on a company’s credibility based on the company’s website design.

you need a website for your business because 75% of people have judged a company's credibility based on its website design. Yes, I'm too.

Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

Beware, though - if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.


REASON #5: You need to answer basic questions quickly.
This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:

Your business website can easily explain,
Who are you?
What do you do/offer?
How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately - meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.


REASON #6: Social media reach is diminishing.
So, you think you don’t need a website because you’re on Facebook.

Great, so is every other business in INDIA. You need a website even if you have a Facebook page.

And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.

While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.

Check this out… 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website. We’re not statisticians, but we can see that there’s a glaring disconnect here.

Start now!
➥ Read Here: 8 Pro Tips for choosing the perfect domain name for your business!

If your business is not on the Internet, then your business will be out of business. - Bill Gates

Still unsure. Are your business needs a website? Call us.

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